WHY FIPOLA

Fipola is India’s first modern meat retail company for fresh proteins. Founded by Sushil Kanugolu in December 2016, our mission is to redefine meat retailing in the country by delivering premium products and best-in-class customer service within a hygienic and convenient shopping environment.

Fipola offers an unlimited choice of meats (fish/poultry/lamb), cuts and flavours. Our exceptional range includes free-range chicken and goat, alongside a wide variety of exotic seafood. Based on a multi-conduit retail system, Fipola brings the finest meats to your table. Our retail stores are modern, air-conditioned, hygienic and odourless creating an unmatched meat shopping experience. To facilitate customer convenience, we also employ an e-commerce platform for online orders and call-centre based doorstep delivery.

The company follows a ‘farm to fork’ model under which stock is procured directly from farmers. Numerous checks are employed right from sourcing the meat to pre-cleaning, processing and maintaining freshness of the produce. Quality measures include cold chain technology for freshness, stringent processes of preparation, packaging, and storage to ensure high quality, hygienic products. Our in-house certified laboratory guarantees chemical and pesticide-free products. The quality of the meat and seafood conforms to HALAL, ISO, HACCP and FSSAI certification.

Fipola is setting new benchmarks in the meat industry with its 10,000 sq. ft state-of-the-art central commissary for processing and distributing products to our stores. Launching with three stores, with three more stores scheduled to open by end March 2018.

The company has a well-managed backward integration that eliminates the need for middlemen and ensures quality products at the right prices. The 200-member strong team is one of the biggest strengths behind the operation. They come with years of industry, retail and culinary expertise.

Fipola’s parent company SR-Marine is a pioneer in the seafood industry with a rich legacy spanning over three decades. A seafood exporter that also supplies to five-star hotels, SR-Marine reported a turnover of over 140 crore in 2016. Fipola, benefitting from SR-Marine’s exceptional logistics, cutting-edge technology and their expertise in the food services segment, is well set to revolutionise the meat retailing sector in India.